5 Important Steps to generating quality leads using digital marketing - How do I get started with Digital Marketing?

 Generating quality leads is the most important task for a small business owner. After all,

it is these leads that lead to conversions, sales, and revenues for the business- they are

indeed the lifeline of any business. That is the reason why digital marketing is so

important.

Getting quality leads is a challenge for most business owners and they struggle with this

aspect of their business. Business owners have the added challenge of looking for cost-

effective lead generation methods that don’t throw their monthly budgets out of whack

and impact profitability negatively. Under these circumstances, online or digital

marketing does offer several advantages for small businesses namely a large

addressable market and the opportunity to generate a sufficient quantity of leads on a

sustained basis. While the opportunity seems large, it is important to approach the world

of digital marketing in a very methodical manner as such an approach will help to get the

best results or rather the ‘best bang for the buck’.

1. Start with a website – While we all seem to know the importance of having a website

in today’s digital world, few small businesses actually have one. In fact, this should be

the first step in digital marketing for a small business and the reason for that are:

- Customers check businesses online for company info, product availability, and

customer reviews

- A good website creates trust in the mind of the customer as the customer is more

confident of dealing with a company that has a good website. It shows a prospective

customer that the business actually exists, the profile of the business & the products that

it sells.

- Creates opportunity to generate leads through the website and sell online.

Websites are available in several forms and sizes starting from a single page

informational static website to an e-commerce store. Choose the type that suits your

business needs. If you are a professional or service business, you may not require an e-

commerce enabled site from the start. You can convert your site to an e-commerce site

later if you start selling your services online.

Your website must have a contact form to collect customer details like mobile number

and e-mail address. It is absolutely essential that you start building an e-mail database

of your prospective customers from the very start. This database will eventually help you

to connect and engage with your customers more effectively using email marketing. You

can also use a lead magnet, a free resource like an e-book in exchange for an email

address, on your website to encourage customers to share their contact details.

Once you get the website up and running, don’t forget to market it to your current and

prospective customers. Ensure that all your marketing materials like flyers, posters, and

visiting cards have the website address printed on them. Let the prospective customers

access your site online and provide them with all the information that they need to make

a purchase.

2. Optimize your website (Search Engine Optimization) - Appear before customers

looking for your product or service on search engines – While this step is not mandatory

in your digital marketing journey, it does help to optimize your website to rank for search

engines results. This will help generate organic traffic to your website and increase leads

and sales. 

The best part is that your site appears before people who are showing a high

purchase intent and therefore, the probability of conversion is also very high. Moreover,

there are absolutely no charges for appearing in the organic search results thereby

ensuring a consistent flow of cost-effective leads for your business.

3. Create a good social media presence – Having a good social presence on social

handles like Facebook, Instagram, LinkedIn, Twitter, etc is an absolute must. Customers

are on these social platforms and they follow the social media handles and get important

content in their feeds which makes them aware of the new product launches, offers, and

promotions. These social media handles are a great way of engaging with your audience

by sharing relevant content regularly with them.

But you must remember that social media marketing works slowly. It first makes your

customer aware of your business, engages with them, and enhances your brand image.

This process is not a shortcut to generating overnight leads for your business. Social

media marketing takes time to deliver results as you keep engaging with your audience

using relevant content. If you are looking for quicker lead generation methods, then the

next step will be of greater importance for you. If you need more help with your social

media marketing plans then do visit our website for more details. We are a digital

marketing company in Delhi NCR and also provide services in Noida, Greater

Noida, Gurugram, Faridabad & Ghaziabad as well.

4. Paid ads on Facebook/ Instagram/ Google – While the other methods of social

media marketing like having a website, optimizing the website, and creating a strong

presence on social media work, they take time before they start producing consistent

results. A faster way of putting your business in front of prospective customers is paid

ads on social platforms. Depending on the type of product, you can choose the most

relevant platform for advertising your business.

-LinkedIn is suitable if you have a B2B product as most of the decision-makers are on

this platform.

- Instagram- If you have a product that relies on visual appeal for selling like food

products, artificial jewellery, clothing lines, etc.

- Facebook – works for most B2C products as Facebook is the platform with over 2

billion + active customers worldwide.

- Google Ads- perhaps the highest purchase intent is of customers looking for goods and

services on search engines like google. Bidding for the right keywords can help you

connect with the right audience.

You can use any combination of the platforms to advertise your business but the

eventual decision will depend on your budget. You can experiment with advertising on

various platforms to see which one works best for you. All these platforms allow you to

target your offers to very specific audiences but you must remember that it takes some

time and effort, in terms of tweaking the targeting parameters, to get to your real target

audience and to start seeing the results.

5. Ensure a good local area presence (Google My Business) – Most businesses are

local in nature i.e. they get most of their customers from a 5km to 10km catchment area.

Therefore, having a strong presence on local business listings like Google My Business

is absolutely essential. Take advantage of the free listing provided by Google and

appear in the local search results. Ensure that you post relevant content on products

and offers on your Google My Business page and get your customers to give their

reviews on the page. These reviews help in establishing credibility in the eyes of your

prospective customers and build trust which helps in increasing your business.

While there is no sacrosanct process or steps that you need to take to get your business

growing online, the above steps should help you to navigate the tricky journey to a

successful online lead generation business. Remember, there are no shortcuts to

success. The only road to success is to be consistent in your online presence, whether it

is your brand identity or the content that you share on social.

Over time, these efforts will help create a strong online presence for your brand and that

would be the time to raise a toast to your hard work. At Digital Growth Partner, we

would be happy to help in case you need any help starting the online journey or in fine-

tuning your efforts in case you have already started the journey. We are a digital

marketing agency in Delhi and also provide our digital marketing services in Noida,

Greater Noida, Gurugram, Faridabad & digital marketing services in Ghaziabad as well. Wishing you luck!!!